ServiceNow — AI UX, Design Systems, and Demo Strategy

At ServiceNow, I work at the intersection of AI, experience architecture, design systems, and product strategy, helping shape how the next generation of enterprise software is experienced, understood, and communicated.

As a Senior Staff UI/UX Designer, my focus extends beyond individual products or features. I help define experience frameworks, interaction models, and platform patterns that enable teams to build more consistent, intelligent, and scalable user experiences across the organization.

A significant portion of my work centers on AI-native experiences, exploring how emerging technologies can move beyond feature-level enhancements and become integrated into the way people work. This includes designing new interaction models, workflow experiences, and future-state product concepts that help influence platform strategy and long-term product direction.

I am also deeply passionate about design systems and experience consistency at scale. Beyond components and libraries, I focus on building the foundations that allow teams to move quickly while maintaining coherence across experiences. This includes reusable patterns, prototyping frameworks, governance models, and Figma-based systems that help transform design from a collection of screens into a scalable organizational capability.

Another core area of my work is executive storytelling and prototyping. I create everything from advanced Figma prototypes to AI-assisted code-based concepts using tools such as Claude and VS Code. These experiences help leadership teams, customers, and product organizations evaluate ideas, align around vision, and make informed decisions before significant engineering investment is required.

Areas of Focus

• AI-Native Product Experiences

• Experience Architecture

• Design Systems Strategy

• Future-State Product Vision

• Executive Storytelling & Demo Strategy

• Advanced Prototyping in Figma and AI-Assisted Development Tools

• Enterprise Workflow Design

• Platform Experience Strategy

My work is ultimately about creating clarity at scale. Whether through systems, prototypes, or product vision, I help organizations turn emerging ideas into experiences that people can understand, adopt, and build upon.

ServiceNow Knowledge 2026 — Opening Keynote Demo

My Role

As part of the demo design effort, I focused on:

• Designing interactive, high-fidelity prototypes in Figma that simulated real product workflows

• Translating complex AI capabilities into clear, intuitive user experiences

• Partnering with product managers, engineers, and marketing to align on narrative, flow, and technical accuracy

• Iterating rapidly based on stakeholder and leadership feedback across multiple review cycles

These demos are built to do more than show UI—they are designed to tell a story, demonstrating how users move through workflows, how AI assists decision-making, and how the platform connects systems and data.

Approach

The demo process followed a structured workflow from concept to production, including:

• Defining the demo narrative and key personas to guide the story

• Designing UI screens and interaction flows aligned to real platform capabilities

• Building clickable prototypes that simulate end-to-end user journeys

• Iterating through multiple rounds of internal and customer feedback to refine both experience and messaging

This approach ensured that the final demos were both compelling and grounded in real product value.

Impact

• Delivered executive-level demo experiences showcased in a flagship keynote presentation

• Helped align cross-functional teams around a cohesive product narrative and AI strategy

• Enabled stakeholders to visualize and understand complex capabilities through interactive, story-driven prototypes

• Contributed to reusable demo patterns and workflows that can scale across future initiatives

ServiceNow × BBDO — Commercial UI Design

My Role

I was responsible for designing all of the UI elements seen within the commercial, including:

• Creating high-fidelity interface designs tailored for on-camera use

• Ensuring UI was legible, visually striking, and realistic in a motion context

• Adapting product concepts into simplified, narrative-driven screen experiences

• Collaborating with creative directors, motion teams, and production to align on look, feel, and timing

Approach

Designing for film required a different mindset than traditional product UX:

• Interfaces needed to communicate instantly—often within seconds on screen

• Visual clarity and hierarchy had to be optimized for lighting, motion, and camera framing

• Fidelity was critical, but so was simplicity—every element needed to support the story

• Designs had to feel grounded in real product logic, even when abstracted for storytelling

This meant balancing authentic product thinking with art direction and narrative flow, ensuring that what viewers saw felt both aspirational and credible.

Impact

• Delivered production-ready UI designs featured in a commercial campaign

• Helped translate complex product ideas into clear, visual storytelling moments

• Expanded design work beyond product into brand, marketing, and motion design spaces

• Achieved a personal milestone of designing UI for a cinematic experience