ServiceNow — AI UX, Design Systems, and Demo Strategy

At ServiceNow, I work at the intersection of AI-driven product design, enterprise UX, and advanced prototyping, helping shape how complex workflows are experienced, understood, and communicated.

As a Senior Staff Product Designer, my focus is on translating emerging AI capabilities and platform features into intuitive, scalable user experiences. This includes defining interaction models, designing end-to-end workflows, and building high-fidelity prototypes that bring clarity to ambiguous or technically complex problems.

A core part of my role involves designing interactive product demos and prototypes used in executive reviews, customer engagements, and major events. These demos are not just visual artifacts—they are strategic tools that communicate product value, align cross-functional teams, and influence decision-making. Work in this space requires close collaboration with product managers, engineers, and business stakeholders to ensure both technical accuracy and compelling storytelling

In parallel, I contribute to design systems and Figma-based workflows that enable teams to move faster and design at scale. This includes building and maintaining reusable component libraries, aligning prototypes with design system standards, and helping establish patterns and governance that ensure consistency across products. Figma plays a central role as both a prototyping platform and a shared system of record, allowing teams to collaborate in real time, standardize design, and reduce iteration cycles.

My work ultimately focuses on three areas:

  • AI UX & Workflow Design — simplifying complex, enterprise-grade systems into usable, human-centered experiences

  • Prototyping & Demo Strategy — creating interactive prototypes that communicate vision and drive alignment

  • Design Systems & Scale — building reusable patterns and libraries that improve consistency, efficiency, and quality

By combining design craft, systems thinking, and storytelling, I help teams bring clarity to complexity and deliver experiences that scale across products, users, and business contexts.

 

ServiceNow Knowledge 2026 — Opening Keynote Demo

For ServiceNow’s Knowledge 2026 (K26) opening keynote, I contributed to the design and prototyping of high-fidelity product demos that showcased the future of the ServiceNow AI Platform.

This keynote represented one of the most visible stages for the company—bringing together product innovation, storytelling, and design to communicate how AI-powered workflows can transform enterprise operations. The work required designing experiences that were not only visually polished, but also technically accurate, scalable, and aligned to real customer scenarios.

My Role

As part of the demo design effort, I focused on:

  • Designing interactive, high-fidelity prototypes in Figma that simulated real product workflows

  • Translating complex AI capabilities into clear, intuitive user experiences

  • Partnering with product managers, engineers, and marketing to align on narrative, flow, and technical accuracy

  • Iterating rapidly based on stakeholder and leadership feedback across multiple review cycles

These demos are built to do more than show UI—they are designed to tell a story, demonstrating how users move through workflows, how AI assists decision-making, and how the platform connects systems and data.

Approach

The demo process followed a structured workflow from concept to production, including:

  • Defining the demo narrative and key personas to guide the story

  • Designing UI screens and interaction flows aligned to real platform capabilities

  • Building clickable prototypes that simulate end-to-end user journeys

  • Iterating through multiple rounds of internal and customer feedback to refine both experience and messaging

This approach ensured that the final demos were both compelling and grounded in real product value.

Impact

  • Delivered executive-level demo experiences showcased in a flagship keynote presentation

  • Helped align cross-functional teams around a cohesive product narrative and AI strategy

  • Enabled stakeholders to visualize and understand complex capabilities through interactive, story-driven prototypes

  • Contributed to reusable demo patterns and workflows that can scale across future initiatives

 

ServiceNow × BBDO — Commercial UI Design

As part of a collaboration between ServiceNow and BBDO, I had the opportunity to design the user interfaces featured in a broadcast commercial—bringing fictional product experiences to life within a cinematic setting.

This project was especially meaningful to me. Designing UI for film and advertising had always been a personal goal, and this was a rare chance to apply product design skills in a completely different medium—where the work needed to be both visually compelling on screen and believable as a real, functional product.

My Role

I was responsible for designing all of the UI elements seen within the commercial, including:

  • Creating high-fidelity interface designs tailored for on-camera use

  • Ensuring UI was legible, visually striking, and realistic in a motion context

  • Adapting product concepts into simplified, narrative-driven screen experiences

  • Collaborating with creative directors, motion teams, and production to align on look, feel, and timing

Approach

Designing for film required a different mindset than traditional product UX:

  • Interfaces needed to communicate instantly—often within seconds on screen

  • Visual clarity and hierarchy had to be optimized for lighting, motion, and camera framing

  • Fidelity was critical, but so was simplicity—every element needed to support the story

  • Designs had to feel grounded in real product logic, even when abstracted for storytelling

This meant balancing authentic product thinking with art direction and narrative flow, ensuring that what viewers saw felt both aspirational and credible.

Impact

  • Delivered production-ready UI designs featured in a commercial campaign

  • Helped translate complex product ideas into clear, visual storytelling moments

  • Expanded design work beyond product into brand, marketing, and motion design spaces

  • Achieved a personal milestone of designing UI for a cinematic experience